The Seller Blueprint for Ajax & Durham Region

Becoming an informed home seller

So you are thinking of selling, and no doubt you have a long list of questions. What is my home worth? Should I use an agent or go unrepresented? How do I make my home attractive to buyers? And the big one: how do I get the most for my home? Ideally you want this journey to end with your home selling quickly and for the best possible price. This blueprint is built to get you there, with Laura as your guide along the way.

Step 1: Your agent works for you

The vast majority of sellers use a real estate agent, and for good reason. Listing and selling your property is one of the largest and most complex financial decisions of your life. A highly skilled agent helps your home sell quickly and for the best price while making the whole process easier. Five things worth understanding before you list:

1. Pricing is an art. Price is the biggest factor in how quickly your home sells, and setting it well is harder than it looks. It takes market expertise, current data and strategy. Even one percent more on your sale price can mean thousands to your bottom line.
2. Negotiating skills count. Negotiating is not just presenting an offer and seeing what happens. It takes communication, finesse and the willingness to walk away, backed by real experience.
3. Marketing is complex and multi-pronged. Marketing a home today goes well beyond a lawn sign and MLS®. The plans that work use a targeted mix of online and offline channels so your home is beautifully presented and visible everywhere.
4. Showings are number one. Making your home show well is part one. Making it easy and safe for qualified buyers to see it, and knowing who is coming through, is part two.
5. The paperwork is complex. Real estate has its own rules and a great deal of technical and legal paperwork. A good agent makes sure nothing is missed and your interests are protected.

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That is Step 1 of 7. Laura works through the rest of the blueprint with you in a seller consultation, covering pricing, preparation, marketing, showings, the offer and your bottom line, with all the checklists and worksheets.

What Laura covers with you in the full Seller Blueprint:

• Step 2: Pricing smart, why the optimal list price wins the most showings and the highest final price, and what over or underpricing really costs.
• Step 3: Preparing your home to wow, the three Rs of prepping to sell and the quick fixes that pay you back.
• Step 4: Marketing for the best results, photography, floor plans, social campaigns and proactive outreach.
• Step 5: The showing process, setting the scene, staying flexible, and the before-each-showing checklist.
• Step 6: Offer time, counter offers, negotiating on more than price, and keeping momentum through to a firm sale.
• Step 7: Calculating your bottom line, legal and title fees, mortgage payout, adjustments and the net proceeds worksheet.
• Plus: Laura’s ten-step home selling process and staging day prep.

Book a seller consultation below and Laura will walk you through the full blueprint.